Consumer Products</a>,&nbsp;<a href=https://www.bain.com/our-team/morten-bregendal/"/link/80db637eba854453a639adfe3435a377.aspx">Retail, <a href=https://www.bain.com/our-team/morten-bregendal/"/link/fd5b73e066bc406a9366d0b15f0af0b5.aspx">Financial Services</a> and <a href=https://www.bain.com/our-team/morten-bregendal/"/link/3d1a7e668549473284ca0672f7f5e8d9.aspx">Sales &amp; Marketing</a> practices." />

Morten Bregendal

Partner,

Copenhagen

About Morten

Morten Bregendal is a member of our Consumer ProductsRetail, Financial Services and Sales & Marketing practices.

He recently served as a partner for Qvartz prior to the firm's integration with us, which collectively formed our Nordics practice, in early 2020. While there, he led Qvartz’s Danish operations and office.

Morten’s work revolves around strategy, commercial & marketing excellence, digitalization and organizational transformation.

His recent work includes:

  • Developing the digital strategy for a global consumer products/retail company;
  • Leading the corporate transformation program for a leading Nordic bank; and
  • Defining a new marketing strategy, operating model & cost optimization program for a global building materials manufacturer.

He holds an M.Sc. in social sciences from Copenhagen University, which included graduate studies at Yale University.

Morten is married to Barbara, a partner for a Danish communication agency, and has two daughters. In his spare time, he loves to be with friends, travel, kite-surf and bike.

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